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As Audiences Shift To Cable, TV Programming Changes, Too

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Mad Men comes back for its sixth season Sunday at an opportune moment for basic cable. Last weekend, 25 million viewers combined watched The Bible and The Walking Dead on basic cable channels. That's more than triple the audience for The Good Wife on CBS that same night.

So are we looking at a convergence between scripted shows on broadcast and cable? It's hard not to wonder, when you see broadcast networks rushing to replicate gruesome death scenes like the ones relished by The Walking Dead's enviably sizable audience.


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