Transcript
STEVE INSKEEP, HOST:
Okay, three brand new cable channels all share the same problem. How do you persuade 20-somethings to look up from their phones long enough to gaze at an old-fashioned regular TV? In Los Angeles, NPR's Neda Ulaby visited one of the channels that's trying to do that.
NEDA ULABY, BYLINE: This could be the set of any cable news show about to go live.
UNIDENTIFIED WOMAN #1: Three minutes.
UNIDENTIFIED MAN: We've got three minutes to air.
UNIDENTIFIED WOMAN #1: Holy wow.
ULABY: The show is called "Take Part Live." The channel is called Pivot.