https://www.youtube.com/watch?v=49Qn38WdTTs Lynn Smith was picking out frozen vegetables in a Los Angeles grocery store when she was asked if she bought much of her food in that aisle. "No I don't, as a matter of fact," Smith responded, slightly perplexed. Smith happened to have a coupon for frozen vegetables and figured they'd go nicely in the stew she'd planned for dinner. But Smith said she tends to buy fresh food, and that seemed true of most other shoppers there that day as well. "As you can see, it's kind of an empty aisle," she said, gesturing toward the cases of frozen pizza, fish fillets and egg rolls. Frozen food is a $53 billion a year business. That might sound like a lot, but it accounts for only about 6 percent of total grocery store sales. And frozen food sales have flattened or dropped by a percentage or so annually for the past few years. It's difficult to compete with the warmth and good smells of the deli department, which by comparison is carving out an ever-larger
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